Treats for the Good Boys.

Spoil the boys.
Support the cause.

Premium dog treats for the good boys in your life — only real ingredients, always baked fresh, with a portion of proceeds going to Gay & Sober, a nonprofit organization that provides safe, fun, and affirming community experiences for LGBTQ+ individuals in recovery from alcohol and drug addiction.

Shop the Good BoysOur Story
USA bakedNo corn, wheat, or soyPortion of proceeds → Gay & Sober
First batch · launching soon
Proud Paws Bulge dog treat bag

The lineup

Pick your package

Two sizes, same delicious treats.

Why us

Not Just Another Brand

Proceeds help good people stay sober.

Real ingredients

Baked with love, no corn, wheat, or soy. What you see is what your good boy gets.

Inclusive & unapologetic

A pet brand that gets the joke — queer-coded, warm, and welcoming.

Peanut Butter, Obviously

Real peanut butter in every bite. No mystery meat.

Give back

A portion of proceeds supports Gay & Sober — safe spaces for LGBTQ+ recovery, both in person and online.

Size guide

What's Your Bag?

No judgment. Only options. (Okay, a little gentle nudge toward the bigger bag.)

Bulge

6 oz · The starter pack

  • Perfect for a taste
  • Ideal for boys who are just cruising around for the next best thing
  • Small package, big personality
  • $12.69
Choose Bulge
Most popular · better value

Size Queen

12 oz · Double the fun

  • Perfect for spoiled boys who need a little more
  • Ideal for bigger boys
  • More treats, more love
  • $19.69
Go Size Queen

Impact

Treats that give back

A portion of Proud Paws proceeds supports Gay & Sober — safe spaces for the LGBTQ+ community navigating recovery, both in person and online. Your good boy’s snack habit will do some good in the world, too.

Visit Gay & Sober ↗

The story

Two childhood friends, one wild idea

Childhood best friends Adam and Matt asked a simple question: why isn't there a dog treat brand catering to gay pet parents? Proud Paws is the answer. These are treats for the good boys, with a portion of proceeds going to the LGBTQ+ recovery community.

Read Our Story

Two childhood best friends, one wild idea

FAQ

Before you spoil him

We’re launching soon with a limited first batch. Pre-order–friendly vibes: join the bag now and we’ll update you as bake dates lock in. Exact ship windows TBD.

Real ingredients. No corn, wheat, or soy. Baked with love in the USA. Full ingredient list will appear on packaging and the product page before launch.

Shipping details finalize with fulfillment. Expect clear rates and timelines at checkout once we go live.

Returns policy TBD for launch. We’re building this to treat customers (and their good boys) fairly — full policy will live on the store.

A portion of proceeds supports Gay & Sober, which provides safe spaces for LGBTQ+ recovery — in-person and online. Learn more at gayandsober.org.

Ready?

Your good boy deserves the good stuff.

Pick your peanut buttery package.

Shop the Good Boys